Hi, I’m Amanda Schlegel
I’m a sales and GTM leader with 20+ years of experience building and scaling revenue organizations across tech, retail, and manufacturing.
I work with founders and leadership teams to build sales organizations that can scale. Clients bring me in to define the go-to-market approach, put the right structure in place, and ensure growth is grounded in something real - not assumptions.
I’ve led teams and growth initiatives at Microsoft, IBM, Samsung, Wipro, Rockwell Automation, and FedEx, and have built sales organizations from the ground up in both large enterprises and earlier-stage environments.
20+
years in sales, marketing, and GTM leadership
$80M
in year one at Rockwell Automation
85%
increase in D365 pipeline in one year at Microsoft
Experience across Fortune 100 companies and early-stage teams
+
Built multiple sales organizations from the ground up
+
Services
GTM structure and sales leadership for growing teams
Diagnostic Days
Following 1–2 days of immersion and observation, findings and recommendations are synthesized into a clear strategic assessment with prioritized next steps and areas of opportunity.
Discovery engagements may include:
Revenue and productivity assessment
Pipeline quality and forecast evaluation
Messaging and positioning review
GTM strategy and funnel analysis
Marketing effectiveness and campaign evaluation
ICP and segmentation review
Revenue Strategy Advisory
Light but high-impact strategic consultancy and access. Designed for organizations that need experienced GTM leadership, operational clarity, and executive-level advisement without a full embedded engagement.
Includes:
1 90-minute consultative strategy session per month
Async advisory support via email with a 48-business-hour response window
Up to 2 scheduled advisory calls per month
Additional support available based on bandwidth at an hourly rate
Fractional CRO
Embedded, high-impact GTM consultancy for organizations navigating growth, scale, operational complexity, or strategic transition.
Everything in the Light Advisory package, plus deeper strategic and operational partnership across the full GTM Clarity Framework™.
Includes:
One dedicated day per week for meetings, strategic advisement, and execution support
Async advisory support via email with a 48-business-hour response window
Additional support available based on bandwidth at an hourly rate
Hourly consulting also available for one-off needs
the GTM Clarity framework™
The GTM Clarity Framework™ is a structured approach to diagnosing and optimizing your go-to-market engine from strategy through execution.
how i work
1
Conduct a GTM health assessment to understand your current state
2
Work with leadership to define what needs to be in place before scaling
3
Provide recommendations through working sessions and ongoing advisory
The outcome is a sales organization that is structured, aligned, and able to perform consistently over time.
testimonials
In addition to her people-focused leadership, Amanda is exceptional at managing the business. She brings a strategic mindset and a clear vision that drives success, all while maintaining a balance of compassion and revenue and results-driven focus.
— T.S., Rockwell AutomationAmanda has a very unique approach to breaking down the unseen barriers between leadership and team, adding creative value to deals, knocking down internal obstacles and always having your back. If you want to get something done, get Amanda on your side or your opportunity.
— R.P., IBMI had the opportunity to work with Amanda during my time at IBM, and I can genuinely say she brings a rare combination of sharp sales orientation and practical, scalable ideas. She has a strong ability to step back, assess what truly drives growth, and translate that into clear, actionable GTM strategies.
— R.N., IBM
Are you ready to scale?
Whether you’re scaling for the first time or recovering from stalled growth, I can help build a go-to-market engine that’s honest, aligned, and built to scale.
